a purple pund coin

The Purple Pound and you: New Training dates

Back by popular demand; we’re pleased to announce a new date for our Purple Pound and You Training outlining the business benefits of attracting the custom of disabled people:

What is the £Purple?

The Purple Pound is revenue income of disabled people accross the UK, this figure currently sits at around £212 billion the DWP estimates that households with a disabled person have a combined income dubbed the ‘purple pound’, after housing costs. The report suggests that high street businesses could be boosted by attracting disabled people and their families.

This event is tailored to helping your company understand the purple pound from a business point of view and our aim is to make more firms aware of the potential spending power of disabled people and encourage them to participate in low cost schemes that would generate income from disabled customers.

Whats Covered:

  • How do you identify these Customers?
  • What tools are available to reach them?
  • Guidance on lanuage
  • Guidance to identifying and meeting your legal Responibilities

At the event our team will provide information for businesses which gives common-sense and often low-cost solutions, which can make a big difference to a disabled customer in regards to their spending patterns and provide details.

Who should attend:

  • Customer Service Managers
  • Advertising and Marketing
  • SME retail
  • General Managers
  • Owner / Operator

Research from the Department for Work and Pensions (DWP) has shown disabled people find shopping the most difficult experience for accessibility, followed by going to the cinema, theatre and concerts. Drinking and eating out at pubs and restaurants was third on the list, so imagine the potential revenue if these areas are improved.

Who are Nimbus

Based in Derby Nimbus are one of the countries leading disability consultancys and creators of the national Access Card scheme.

Nimbus has worked on a range of consultancy projects with high street names ranging from Live Music Promotors, Ticketing Agencies, Local Authorities, Football Clubs, Broadcasting companies, Telecoms, National Charities, Government bodies and more.

“In all honesty I thought I was already quite proactive and competent at considering accessibility but this session was so great because it challenged lots of the processes we use and made me think in a totally different way. I came away feeling like a door had been opened to a whole new way of thinking and approaching situations which was really refreshing and quite empowering.”

Book your place